Behind the Brand

Content by Kristin was founded by Kristin Bausch, a social media specialist and storyteller passionate about helping brands build an authentic, compelling online presence.

With a background in journalism and experience working with top-tier brands, Kristin has spent years shaping social strategies that resonate, turning followers into engaged communities and digital voices into lasting brands.

Launched in 2025, Content by Kristin blends strategic social media growth with intentional storytelling to help businesses show up and sell online with clarity and confidence. It’s about creating content that reflects your brand, connects with the right people, and builds the kind of trust over time that translates into a wise return on your investment.

Because the goal isn’t just to be seen — it’s to be remembered.

Meet the founder

Managed accounts with up to 3 million followers

With a background in journalism, digital strategy, and social storytelling, I bring a multi-layered approach to content that connects.

Grown Instagram reach 1650% over six months

From running social media accounts for national newsrooms to guiding small businesses through rebrands, my expertise lies in turning ideas into intentional growth — and helping people show up with clarity, confidence, and consistency to engage their audiences.

Saw 1 million+ views and generated $20k+ sales on TikTok in 3 months

While TikTok can often seem like a black hole, I've helped clients create compelling content and find their target audience through strategic direction and best practices.

Supported the successful launches of new businesses and brands using strategic digital marketing

Our Team

Melissa Hernandez De La Cruz
Houston Harwood

Strategic planner

Photographer

Houston is a storyteller and photographer specializing in events, headshots, and documentary photography. With a clean, modern style and an intentional approach, he creates images that feel polished, authentic, and memorable.

Melissa is a trend strategist with a career built around planning news coverage for major cultural moments like the Olympics and Super Bowl. She brings an analytics-driven mindset to content strategy and social media management, ensuring brands stay ahead of trends and tell stories that actually resonate.